Brand Media Plan: a Brand Background and Proposed Media Plan for IKEA

Course: Comm 5830 - Media Planning Fundamentals

Instructor: Professor Audrey Mevorah

A.  Assignment: An opportunity to apply creative thinking skills in concert with what I've learned in the areas of analysis and insight, consumer definition and communication strategy, advertising and communication channels and tactics. Create a well conceived and presented document representing many aspects of the media planning process learned through the semester. 

Thought Process: I was assigned to analyze and produce a media plan for the brand Ikea. The first part of the project was to analyze components such as the category/marketplace, consumers, and the brands accomplishments and challenges. In the second part, I created a hypothetical media plan to enhance the shopping experience for those who don't live close to an Ikea, so all consumers (in person and online) can experience the shopping they initially planned for their consumers. 

Product: Media Plan