Communications Portfolio

Taylor Beil Portfolio - 5 Key Takeaways

Throughout my time in the Communications Graduate Program, I took courses in Digital Transformation, Persuasion, and completed the certificate in Strategic Communication. In this portfolio are some of my major works and projects done in this time.  Each have provided me with knowledge of valuable and effective concepts, beliefs, and ideas I can utilize in my professional and personal future.  Also included in this portfolio is my final evaluation of the program as a whole, including five major key takeaways I am leaving with. 

  Course:  Comm 5610 - Assessing Media Transformation Instructor:  Professor Yonatan Tewelde A.  Assignment:   Create a formal industry model plan incorporating some type of "new media" into an established business relying on a business model framework. A visual aid was also required to illustrate the business model.  Thought Process:  I chose to incorporate 'new media' into Ulta Beauty Company. My idea stemmed from the online 'try-on' accessories some cosmetics provide that let the user see a certain shade of makeup on them before they purchase. This is an in-store version in the form of a kiosk. The media would allow the user to manipulate various products virtually through AI and AR technology before purchase.  Product:  Industry Model Plan Visual Presentation:  Visual Presentation

Course:  Comm 5830 - Media Planning Fundamentals Instructor:  Professor Audrey Mevorah A.  Assignment:  A n opportunity to apply creative thinking skills in concert with what I've learned in the areas of analysis and insight, consumer definition and communication strategy, advertising and communication channels and tactics. Create a well conceived and presented document representing many aspects of the media planning process learned through the semester.  Thought Process:  I was assigned to analyze and produce a media plan for the brand Ikea. The first part of the project was to analyze components such as the category/marketplace, consumers, and the brands accomplishments and challenges. In the second part, I created a hypothetical media plan to enhance the shopping experience for those who don't live close to an Ikea, so all consumers (in person and online) can experience the shopping they initially planned for their consumers.  Product:  Media P...

Course:  Comm 5800 - Strategic Communication Fundamentals Instructor:  Professor Craig Davis  Assignment:  Choose a company or organization to assess critical audiences in the four main categories. For two of them audiences describe their insights and expectations, and create a stratcomm scoreboard for two other audience segments.  Thought Process:  I chose to assess the critical audiences of Ulta. I first broke down what groups would be categorized in the four main groups of stakeholders, neutral parties, regulators, and News & Social media. I used sources to understand their insights and expectations of the company and help accurately analyze and produce the scorecard.  Product:  Critical Audience Assessment

Course:  Comm 6000 - Intro to Grad Research Instructor:  Doctor Victoria LaPoe Assignment:  Hypothetical research proposal for a concept in communication. I was to come up with a theory I was interested in, apply it to a research interest, and provide suggested outcomes.  Thought Process:  I chose to propose a research in social media and the effect it has on human behavior. I discussed my own experiences with social media and how I feel it has affected my mind and behavior attributes. I used sources to help aid my understanding and conclude facts that could help lead further study.  Product:  Research Proposal

Course: Coms 6300 - Communication and Persuasion Instructor: Professor Candice Thomas-Maddox Assignment: Apply theories and concepts from the course, considering was to use information to address an issue relating to persuasion or influence in an organization of choice. Format optional, but must include rationale, background information on organization, clear application of theories/concepts in course as well as outside sources, as well as correct use of sources.  Thought Process: With parter Cammie Starner, we used her experience working in the Clinical and Translational Research Unit at Ohio University. With the team moving to a remote environment post covid, many members were not as involved in departmental functions, conversations, etc. Our persuasion initiative used concepts such as Organizational Culture, Structuration Theory and Gamification to persuade employees to get involved more with face-to-face interactions and 'outside of work' conversations.  Product: ...