Industry Model Plan with Visual Presentation: a Proposal to Introduce New Media in Ulta

-

 Course: Comm 5610 - Assessing Media Transformation

Instructor: Professor Yonatan Tewelde

A.  Assignment:  Create a formal industry model plan incorporating some type of "new media" into an established business relying on a business model framework. A visual aid was also required to illustrate the business model. 

Thought Process: I chose to incorporate 'new media' into Ulta Beauty Company. My idea stemmed from the online 'try-on' accessories some cosmetics provide that let the user see a certain shade of makeup on them before they purchase. This is an in-store version in the form of a kiosk. The media would allow the user to manipulate various products virtually through AI and AR technology before purchase. 

Product: Industry Model Plan

Visual Presentation: Visual Presentation


Comments

Post a Comment

Popular posts from this blog

Brand Media Plan: a Brand Background and Proposed Media Plan for IKEA

-
Course:  Comm 5830 - Media Planning Fundamentals Instructor:  Professor Audrey Mevorah A.  Assignment:  A n opportunity to apply creative thinking skills in concert with what I've learned in the areas of analysis and insight, consumer definition and communication strategy, advertising and communication channels and tactics. Create a well conceived and presented document representing many aspects of the media planning process learned through the semester.  Thought Process:  I was assigned to analyze and produce a media plan for the brand Ikea. The first part of the project was to analyze components such as the category/marketplace, consumers, and the brands accomplishments and challenges. In the second part, I created a hypothetical media plan to enhance the shopping experience for those who don't live close to an Ikea, so all consumers (in person and online) can experience the shopping they initially planned for their consumers.  Product:  Media P...
Read more